SS18 is a capsule collection of restyled athleisure pieces, now staples in a man’s wardrobe.These items, once destined for the gym only, are offered as an integral part of the daytime wardrobe, often mixed with tailored pieces and worn with sneakers.
The sweatshirts in the collection come in two versions, the first a classic fit embellished with embroidered logo. The raglan-sleeve option is a sophisticated interpretation of sportswear, with contrasting colourful stripes or statement metal zippers for a edgier look.
The knitwear selection includes three classic styles (a round neck, a deep V neck and a roll neck), revisited with a colour-block theme, very versatile and easy to wear.
The location for the photoshoot for SS18 is Puglia, South of Italy, where the collection is actually produced. The campaign wants to highlight the contrast of white, traditional stone, and the typical flora, characteristic of this part of Italy, with the modernity of the clothes and their details.
The pictures were taken in Corte Zitoli, a private house originally from the 15th century, restored to its former timeless beauty, with added elements of contemporary minimalism.